Search Engine Optimization and Google Ads
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Search Engine Optimization
Increase Traffic – Search engines will receive most clicks and impressions for your website; therefore, it is important to rank on the top pages. ROI – SEO is essential simply because it will provide measurable and trackable results that will result in conversions in your local or online business. Reduce Cost – SEO can help businesses reduce the cost of leads which is an important metric for optimizing business performance.
FAQ
What is Search Engine Optimization (SEO)?
SEO is the practice of improving and promoting a website to increase the number of visitors the website receives from search engines. There are many aspects to SEO, from the words on your page to the way other websites link to your business on the web. In simple terms, sometimes SEO is a matter of making sure your website is structured in a way that search engines understand.
What is SEO Keyword Research?
Keyword research provides SEO professionals an opportunity to find relevant terms. For example, keyword Attorney sounds like the best term with the amount of web traffic it generates but Criminal Attorney may have less traffic, be less expensive, more specific, and easier to rank for than keyword Attorney. The keyword term may yield a higher ROI for the client or in other words a "Better Bang for the Buck."
Why Search Engine Optimization (SEO)?
Most of the web traffic is driven by the major commercial search engines Bing, Google, and Yahoo! Although social media and other types of traffic can certainly generate visits to your website, search engines are the primary method of navigation for most internet users. This is also true if your website provides content, information, products, or services.
What are Engagement Metrics?
Engagement metrics show how users interact with website content and webpages. Engagement metrics which have an impact on performance will include: Click-through rate, Conversion rate, Bounce rate, Comparision of new verses returning visitors, and time on webpages.
Top 5 reasons why your
business needs SEO
1
SEO delivers targeted buyer traffic. It is no secret that ranking on the 1st page of search engines brings more sales.
2
There are so many components to SEO that require manual and marketing automation solutions which are ongoing processes to maintain your ranking even if you’re on page one.
3
More than 70 percent of searches are Organic which means you cannot pay your way through with only PPC Campaigns.
4
SEO provides measurable results that can help your business website strategy by refining keywords and reviewing conversion rates to increase ROI.
5
Maximize local listings presence to increase your online optimization which can be painfully slow if done manually.
Our Six Step SEO Process Map to Success
