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Google Ads (Pay Per Click)
Google Ads or PPC is pay-per-click and it generates billions of dollars in revenue for small businesses. At Market Square, we believe that you must get leads via paid campaigns; that’s why our experts work diligently to make a paid search strategy for you. The enhanced exposure of social media has made it crowded where brands are throwing their marketing strategies, and you need to stand out to be visible.
So, considering the competition, the best solution is paid search to target your audience and make your brand reach them. Our campaigns are based on your brand’s goal, and after consultation, we use our cutting-edge technology to deliver you the best results. PPC is the best solution if you don’t understand how to optimize your brand, and if you work with us, we will offer you PPC services with actionable results.
Top 5 Reasons Why Your Business Should Run PPC Ads
Google Ads (PPC) provide faster results because people are actively searching for the business category. This is an expression of buyer intent, which means the buyer is ready to purchase immediately or soon because they are actively looking for a solution to a problem. For every $1 spent on Google PPC Ads, businesses earn an average revenue of $2. These campaigns are excellent for promotions or events with finite dates.
Social media advertising attracts prospects however they are distracted because their original intent is to connect with friends, family, news, entertainment. This typically makes social media ads have a longer lifecycle then Google Ads however they are also very profitable for businesses as well and provide a competitive advantage because of expanded buyer interest targeting. SEO also has a longer lifecycle; however, it can bring more consistent website traffic organically. Google Ads add an advantage as well because it stirs buyer interest in your website as well and brings “spiked” and increased campaign traffic for set periods of time.
Google Ads also creates faster results through its Search Network campaign. Therefore your ad will appear Google Search, Maps, Gmail, and hundreds of other Google search partners. People can see your Ads while watching YouTube and Google Shopping. These ad outlets make it easier to found through keywords during your campaign.
The benefits of using Google Ads for your campaigns is that you are paying for direct results from the set limit of your ad spend. This is beneficial because you will only be charged for ad interaction. This provides you an opportunity for conversions.
Retargeting is the number 1 strategy to reduce ad cost. It has been stated that even a buyer online has to see your brand 8-10 times before making a purchase. Although this may not be 100 percent true it certainly has significance. This ad strategy reinforces the strength of your brand in buyers minds by building trust and warms them up to your product or service offerings. Furthermore, retargeting ads increase the chances of attracting existing clients to purchase at a rate of 60-70 percent.
One of the hidden advantages of Google Ads is that it builds brand awareness. What is unique about running Google Ad (PPC) campaigns is that your Ad will show up in the top 5 results on a Google search page. Prospects will be searching with relevant and targeted keywords to find your services which allows more opportunities for clicks and conversions.
In many cases businesses do not prioritize getting business reviews and this is a way to take advantage of quick conversions and increase your reputation management as well by seeking testimonials from new customers who have experienced your brand and products in a shorter period of time.
Before your ads are all geared up to launch, it is important to ensure that you can see “the ending before the beginning”. Essentially that means it is important to make sure your processes are strategic. A landing page is more strategic than your website. A website should capture all your services; however, a landing page should capture specific product or similar products. For example, a real estate agency that does commercial and residential sales will have two different types of clients who are looking separate user experiences in a post-click landing page experience. If a prospect visits the landing page expecting to see everything about a home buying experience and the ability to search for properties, then that should be the extent of your landing page. This will be a positive factor that will increase your conversions, Ad Rank, position in the Ad auction, and CPC. In addition, it is also important to track your visitors through the full sales lifecycle from the point of clicking to purchase. This will provide you an opportunity to analyze the data and pick winning and losing ads so you can focus on improving performance.
Google Display Network
Google Display Ads Network can help you promote your business when people are browsing online, checking their Gmail, watching YouTube videos, using mobile devices and apps. The Google Display network is powerful because it reaches 90 percent of internet users worldwide, which includes millions of websites, blogs, news pages. Display ads are the ones that we usually come across on websites. Not particularly the website of the business, but on multiple websites. Those little ads on the sides reach over 90% of the internet users either locally, regionally, or nationally.
These ads will generate thousands of ad impressions which promote your brand. Displayed ads are a great marketing technique since they will cater to a larger audience while creating new clients. It is not necessarily something they are searching for, but the ad will intrigue them, and they will click on the link to visit your website. Our agency also encourages advertising both Google Ads and Social Media Ads (Facebook, Instagram, etc) to create an “Omnipresent” experience which will also include retargeting. We have discovered that this ad strategy approach also makes your ad cost become more competitive and reduce the overall cost of your campaign.
Top 4 Reasons Why Your Business Should Run Google Display Ads
The power of an image over text ads such as PPC ads is immense. Although the Display Ads are not shown in the top five of the search engine for viewers to see, the ads are shown on the major network of 2 million plus websites. The advantage of the Display Ads are far more visually appealing and the conversion rates are proven to be higher. “A picture is worth a 1,000 words.”
The proof is in the details. Professional digital marketers typically go beyond the norm of what a business owner will do with their ads. Testing ads through ad copy, image changes, keyword adjustments are a part of A/B split testing campaigns. Our goal is to quickly determine what is working best to determine the most cost-effective method the delivers the best return on investment (ROI).
The average click-through rate (CTR) of Google Display ads is 46 percent. Google dominates more than 85 percent of online search traffic. Therefore, it is important to understand how there are multiple ways to increase traffic to your website.
Display Network campaign. The Display Network campaigns will provide visual ads that are attention grabbing to turn mostly passive buyers into active buyers of your products and services. The Google Display Network also includes ad placement on YouTube and Gmail.
Video campaign. One of Market Square’s favorite methods of advertising is the use of Video campaigns, your company will be promoted through video ads that will be displayed on YouTube and other Google Display Network properties.
App campaign. App campaigns will be displayed on Google Search, YouTube, AdMob, Google Discover, Google Play, Google Display Network, Google’s search partners and plus additional publishers that utilize display app ads.
- Shopping campaign. E-commerce stores use the Shopping campaign. Instead of using keywords Google will use your web store’s product data to determine where it will show your ad on the platform.
Display Ads have a major role increased conversions. These conversions occur as a result of an increase in search engine click-thru rates, brand searches, and visits and online to the business website, landing page or brick and mortar store. We have to remember that branding plays a significant part in marketing. If McDonalds rarely advertised, then its brand would not have a heavy influence in fast food industry. There is the secret. Branding increases your conversion rates. How many people will see your Ad? How many people will click on your ad? How long will they stay on your landing page? These are some of the factors that will determine the success of your conversions. It is definitely positive when prospects have an opportunity to see your brand, your offer, your tagline and more.