Market Square Resources

Web Design

Should I Create a Website?
Do I Need One?

WEB DESIGN TRENDS

IThe best way. Not only in terms of design, but security is also a key factor in assuring a quality website. If the website also acts as a portal for businesses, security would be the issue here.

An optimized web design means that it should be mobile-responsive because, in some countries with the highest populations, mobile-generated web traffic is more than any other means. For example, as of the third quarter of 2021, 47.74 percent of web traffic in the United States originated from mobile devices, up from 47.07 percent in the preceding quarter according to www.statista.com

GOOD DESIGN PRACTICES

Your website is where your business resides — it’s like the headquarter of an offline company. Hence, it is important to practice good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.

IMPROVE USABILITY OF YOUR WEBSITE

Ensure that your site loads fast if you do not want to lose visitors. Most internet users will leave a website if it doesn’t load completely within 15 seconds. Therefore, it iis not only important to have great page speed but add traffic tracking pixels for retargeting marketing.

IMAGE CUSTOMIZATION

The first obvious mistake you should be aware of is using a template that is very popular. If many people use the same template, your website will not appear unique at all and your credibility as a solid, different website will be tarnished. In other words, you will appear generic just like your next-door neighbors.

KEEP VISITORS

One of the primary implications of a well-organized website, is to keep your visitors on the website. A website is created for a purpose, unless intended for personal use, which is the minority. For example, a portfolio website would want to be visited and its content viewed. For companies and internet businesses, your website certainly aims to provide product information, to make sales, or somewhat similar. However, most individuals prefer visually captivating designs. It is undeniable that this causes no harm, but one must put himself/herself in other people shoes, as to understand how a visitor to the website might think, do, or react.

MOVE TO MARKETING AUTOMATION

One of the most critical elements to an advanced website is having automation process flow established to grow your business on autopilot. Automation through lead capture forms, sms text messaging, or email sequences will significantly enhance user experience.

The Importance Of A Sitemap

A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. By highlighting the importance of having a well-constructed sitemap, you will be able to tailor your own sitemap to suit your own needs.

Navigation Purposes

A sitemap literally acts as a map of your site. If your visitors browse your site and gets lost between the thousands of pages on your site, they can always refer to your sitemap to see where they are and navigate through your pages with the utmost ease.

Conveying Your Site's Theme

When your visitors load up your sitemap, they will get the gist of your site within a very short amount of time. There is no need to get the “big picture” of your site by reading through each page, and by doing that you will be saving your visitors’ time.

Organization And Relevance

A sitemap enables you to have a complete bird’s eye view of your site structure, and whenever you need to add new content or new sections, you will be able to take the existing hierarchy into consideration just by glancing at the sitemap. As a result, you will have a perfectly organized site with everything sorted according to their relevance.

From the above reasons, it is most important to implement a sitemap for website projects with a considerable size. Through this way, you will be able to keep your website easily accessible and neatly organized for everyone.

Site Optimization Purposes

When you create a sitemap, you are creating a single page which contains links to every single page on your site. Imagine what happens when search engine robots hit this page — they will follow the links on the sitemap and naturally every single page of your site gets indexed by search engines! It is also for this purpose that a link to the sitemap must be placed prominently on the front page of your website.

The Key To Better Websites

Situation A, visitors that enter the website are immediately awestruck by the design and artwork. The well-placed pictures and designs will somewhat symbolize the positive nature of the company/website. As we know, most people Do judge by impression.

Search Engine Friendly Pages

There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors.

When Is The Right Time To Redesign?

Remember, a design serves a specific purpose. If you are not sure whether to do an overhaul of your site, keep in mind that your current design might have a specific purpose that you might not know about. You will lose that function if you do a redesign.

On the other hand, if your website has had the same website design since 1990, perhaps it is high time to do a redesign. The last thing you would ever want to happen to your site is when visitors leave your site without taking a look at your content just because the design is old fashioned. If this is your case, here are some points to ponder before doing a redesign.

Sounds familiar? Chances are, you’re someone who started everything with no money too, so you’re skeptical when it comes to giving away your money in exchange for something that you could have done yourself. However, there is a lot more to hiring a designer than just finishing up a job that you don’t want to do.

When you hire a web designer to do your job for you, you are doing more than just handing over the “dirty job” to someone else. In fact, by paying a little money, you can let the designer worry about the little annoyances that always evade the main picture and only come haunting when you’re halfway through the job. That way, you will be more focused and have more time to spend on your actual business strategy.

Why Hire A Designer

On the other hand, the designers you hire a professional, so they are good at what they do. By outsourcing your web design jobs to them, you won’t have to worry when problems surface because you can always get them to fix it for you. Again, they will be able to pinpoint the problem and fix it faster than you probably will be able to.

Also, the work you pay for will turn out more professional than what you can achieve because the designers have been doing it longer than you have. After all, they do it for a living, so they must be good!

Who Is Your Audience?

Understanding the type of people who visit your site is a very important task because you can use that information to enhance your site to suit them. As a result, you will gain more loyal returning visitors that come back again and again for more.

What is the age level and what kind of knowledge does your audience have? A layman might linger around a general site on gardening, but a professional botanist might turn his nose at the very same site. Similarly, a regular person will leave a site filled with astronomy abstracts, but a well-educated university graduate will find that site interesting. The Importance of a Good Design

On the opposite, if you have a totally professional looking website layout, you are giving your visitors the perception that you have given meticulous attention to every detail and you care about professionalism. You are organized, focused and you really mean business.

On the other hand, you should also have anything related to your company well designed. From business cards to letterheads to promotional brochures, every little bit matters. This is because as you grow your business, these items become the face of your business. Once again, think of the “salesperson dressed shabbily” analogy, and you will get my point.
Verified by MonsterInsights